Search Engine Marketing Toronto Digital Agency
  • PPC vs TV ads

    Why PPC is Better Than TV Advertising

    PPC advertising has grown exponentially over the last decade but many companies have been slower to shift some of their TV media budgets to online paid search campaigns. While...

    Improving CTR

    7 Ways to Improve CTR for Your PPC Campaign

    Improving the click-through rate is important for any successful paid search campaign. A stronger CTR increases relevance which helps improve Quality Score and lower your CPC. It also allows...

    Ice Rink

    What Playing Hockey Has Taught Me About My Job – Position

    Part 2 – Position One of the most important elements of any sport let alone hockey is your positioning. You must understand your role, where you need to be...

    Hockey Stick

    What Playing Hockey Has Taught Me About My Job

    Part 1 – Create a Game Plan A few weeks back I had a very interesting conversation with my boss; it wasn’t your typical work-place dialogue to say the least. Two...