So the other day I was ambling to a client meeting (When the weather’s nice, I sometimes amble.) and I chanced upon a transit shelter that said Search: 2012.
I was intrigued and mentally lauded a marketing effort clearly meant to track offline stimuli to online use.
On arriving home, I did. I searched 2012.
On Bing.
And found myself staring at a Wikipedia entry in the first result.
How odd, thought I. Who wants me to find out that 2012 is a leap year and has been designated Alan Turing Year.
2012 - Alan Turing Year
(That in and of itself is not a bad thing as he is a personal hero but it seemed to me a simple email would have sufficed, a full transit campaign wasn’t really necessary to capture my attention. In fact, I shall email my brilliant programming friend Brian and let him know, or perhaps I should just email him to suggest he walk by innumerable transit shelters until he finds one that captures his specific attention, and he’ll know which one it is.)
I was, of course, corrected and informed that it was for a forthcoming movie: 2012.
Ah, now that makes complete sense to me. There’s a movie about the London Olympics coming out in the next few days. Boy, do I feel like an oaf.
Um, no, idiot, I was chided by a friend, you’re using the wrong search engine.
How so? said I. I always use Bing.
There are a lot of things I like about it, not the least of which include that by tripping over a transit shelter and doing a simple search at their request, I was able to find information I wasn’t previously aware of.
HAPPY FORTHCOMING ALAN TURING YEAR, EVERYONE!!!
Have a good one.
~ S
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