Buzz Marketing Tactics
Facebook. Twitter. MySpace. Susan Boyle. Harry Potter. Twilight. Napster. Google. Amazon. Ebay. Love them or hate them, they’ve each amassed not only a huge following but loyalty and significant brandshare. Most, initially without any comprehensive marketing push behind them. Word of mouse cannot be underestimated on the Internet. Citizen journalism means that a plane in the middle of the Hudson river is a story more likely to be broken via Twitter than by The New York Times these days. Buzz marketing is as much or more about reputation management than it is about brand creation. Viral is about more than washing your hands and tracking the swine flu online, it is about the ability the consumer has to own, or to hijack your brand message and posting a guard dog on the frontline may work for or against you. |
buzzTACTIXThe only thing worse than a bad reputation is not having any reputation at all. Identifying early adopters and influencers is critical to reputation, good or bad. |
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