Viral Marketing
In short, viral marketing is the Pandora’s box of using social networks to spread a message. In fact, it’s a lot like letting a dog off its leash. In either case, the only thing you’re really left with is hope. Viral marketing can be used to contain a message or to try and control a message. We’ve all heard of the Dell Hell escapade: angry consumer posts blog only to discover the seemingly millions of others sharing in his angst. How did Dell respond? They opened themselves up to reviews and ratings, allowing their consumers a voice. Proactive or reactive, a viral marketing strategy is one that should be planned factoring in both upside and downside. (http://danzarrella.com/when-viral-marketing-attacks.html)
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buzzTACTIXThe only thing worse than a bad reputation is not having any reputation at all. Identifying early adopters and influencers is critical to reputation, good or bad. |
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