Banner Ads
While banner ads have seemingly become the bane of the industry we have to wonder if it’s a case of shooting the messenger. Admittedly, they generally perform less than search ads and more in keeping with search content ads but that’s a function of volume. In fact, when the KPI (Key Performance Indicator) is one of conversions, banner ads can and do perform as well as or better than search in some instances. We’ve also seen French outperform English along the way. Ask us about that. Banners ads can also provide visual reference in relevant content environments, again increasing the likelihood of increased clicks and conversions at a cost inline with that of search given the right constructs. At the end of the day, banner ads serve as a loyal and faithful companion to both paid and organic search marketing strategies and should be a consideration for any campaign.
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creativeTACTIXA little creativity goes a long way in targeting the right person through the right channel with the right message at the right time. |
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