Media Planning Buying – Media Tactics – Search Tactix Inc.

Analytics Reporting

It all comes down to the numbers: The right medium with the right message targeting the right prospect at the right time.

You can’t go wrong defining right and that’s about objectives, metrics, reporting and analytics. Defining KPI’s (Key performance Indicators) by wading through the numbers and picking up on the scent of success.

Those can include:

  • Budget
  • Cost per click
  • Cost per lead
  • Cost per sale
  • Time spent on site
  • Number of pages viewed
  • Pathways through the site
  • ROAS (Return on Ad Spend)
  • ROI (Return on Investment)

mediaTACTIX

A little planning goes a long way to creating campaigns around and metrics for success that has been designed from the outset.





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