Online Media Planning
Online media planning is the first step in creating success and is contingent on factors far beyond budget and objectives. As with anything, it’s about asking the right questions upfront. Long hair, short hair? City dog, country dog? House dog, apartment dog? Good with kids? Purebred or pound puppy? Are you measuring against impressions, clicks, sign-ups, sales? Who is your audience? By age? By interest? What is your marketing cost? Cost per acquisition? What have you tried previously? What haven’t you tried? What’s worked? What’s failed? If budget is limited, which is the best search engine to use and under what conditions? How can budget be extended and clicks controlled?
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mediaTACTIXA little planning goes a long way to creating campaigns around and metrics for success that has been designed from the outset. |
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