Search Tactics
When it comes to search, numbers matter. Numbers that suggest 93% of consumers use search engines to find web sites (Forrester Research, 2006). In Canada, search engines play a role in helping consumers shape their choices from travel to consumer technology, automotive products, healthcare, retail and home products more than 80% of the time (Canada Benchmark Survey, 2007). Each engine plays a role, from search engines to product engines, image engines to social media engines and video engines. Our role is to understand which search tactics will best serve the challenge at hand to leave you sitting pretty and not having to settle for scraps.
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searchTactixSearch marketing is no longer just about paid or organic search. With relevancy, semantic search and more, the lines are become ever more blurred with increasing impact and frequency. |
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