Organic Search Tactics
Here’s something most people won’t tell you… Almost 80% of web referrals come from natural or organic listings and 99% of search based clicks to sites come from the first ten organic results (Forrester Research, 2007). With over 200 variables accounting for organic placement, including onpage ranking and offpage ranking factors, the challenge of a top 10 position becomes more and more difficult particularly as heritage plays a role in rankings. (How long you’ve held the position). Difficult but not impossible. Organic search is not about ranking. Organic search is about increasing qualified traffic to your web site. In short, positioning your site for every possible opportunity from content ranking to comparison engines, images, videos and social media. In short, organic search is all about becoming the alpha dog.
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searchTactixSearch marketing is no longer just about paid or organic search. With relevancy, semantic search and more, the lines are become ever more blurred with increasing impact and frequency. |
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