Social Search Tactics
Every dog has its day and these days, social media is top dawg. Social search is about reach, networking and sharing. In marketing speak, user-generated content or consumer-generated media such as reviews, ratings and video uploads. So much more than a career springboard for Susan Boyle, social media is at once an opportunity and a risk that is not quite as simple as throwing up a blog, a Facebook page or uploading a video. Social media is about creating a dialogue that is ultimately predicated on having something to say; having a general idea of who you’re speaking to (Let’s face it, not everyone likes dogs.); and becoming a recognized subject matter expert. Social media is not about declaring your authority without authenticity. It is not about contrived dialogues. And it is not about contained dialogues as speaking up always runs the risk of being shouted down.
|
searchTactixSearch marketing is no longer just about paid or organic search. With relevancy, semantic search and more, the lines are become ever more blurred with increasing impact and frequency. |
    Quick Response Form: |
