Search Engine Marketing Toronto Digital Agency

Mobile

What Is Mobile Marketing?

Mobile marketing could probably better be defined as device marketing.  The evolution of smartphones and tablets has been a game changer for app development and is also redefining the parameters of search marketing with mobile and associated devices proliferate in a multi-screen world where proximity and time of day influence the message and the rules of marketing engagement.  Usage and habituation by device whether search, display or mobile marketing initiatives are critical in a big data world as what works in one may not apply to the other.

Search Tactix Mobile Marketing Services

We are not mobile app developers, but we have mobile app development partners.  We are not mobile site developers, but we have mobile site development (and responsive design) partners.  Our mobile marketing services start first and foremost with mobile search marketing and points of differentiation between screens.  Marketing mobile apps is also in our canon, whether through search, display or socialization.  Mobile marketing is typically location specific with the singular goal of compelling a phone or click to call and our services are constructed with accountability to measurable goals and outcomes.

How We Do What We Do For Mobile Marketing

Whether for mobile search campaigns, local marketing, SEO, display through search, social media, or beyond, our process always starts with same three assets:  your site, your audience and your business goals.

Pre-strategy

Clear delineation of your site, your audience and your business goals allows us to conduct thorough presearch to better understand your target audience’s process of mobile usage, discovery and habituation. We study the market, seasonal trends and competitors to develop a mobile marketing strategy that will deliver an optimal experience resulting in clear points of engagement.

 

Mobile Marketing Campaign Development & Management

From a foundation of keywords, content landing pages, actions or app downloads, each mobile device campaign is unique based on clearly defined goals and tailored ad copy specific to device, location and of course user intent within budget parameters and conversion (action) goals.

Mobile Campaign Reporting Through Analytics

While search gets users to a site, analytics helps define how users process through a web site.  User engagement is measured from mobile marketing initiatives through engagement metrics including specific goals and conversions with both (PPC and analytics) reported via a customized user-friendly dashboard.

 

Mobile Campaign Optimization

With myriad keyword, ad and cost-per-click combinations and permutations, mobile paid search campaign optimization focuses on optimizing to capitalize on efficiencies throughout the life of the campaign which may include seasonality, promotions, budget parameters and more.

 

What You Can Expect

From your mobile management strategy you can expect:

  • Quantified traffic through defined budget parameters
  • Increased traffic and visitors
  • Increased calls, leads or sales (if that is a defined KPI)
  • Increased engagement accountable to analytics
  • Search efficiencies that dovetail with all search initiatives

 

From your Search Tactix team you can expect:

  • A commitment to your success
  • A defined scope of work
  • Accountability to KPIs
  • Simplified, reporting with an established cadence
  • Search subject matter expertise extending beyond mobile marketing to include paid      search, SEO, content, strategy and analytics

 

For your free mobile marketing campaign management quote or an informative search dialogue, we welcome your call @ 1-877-408-3373 or fill out our quick quote form and someone will contact you within two (2) business days.