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The Accountability of Search
Shortly after I started working for Search Tactix, I asked our boss, Shane, what it was that so appealed to him about search marketing. His...
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Efficiency is Key
Over brunch recently, a friend and I got into a disagreement over the pronunciation of the word ‘contemplative’. Unable to wait out the entire meal...
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Negative Keywords Discovery For Your PPC Campaign
Recently a colleague asked me how I find negative keywords for PPC campaigns. He was working on a new build for a campaign that has...
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Now Hiring – French Bilingual Search Marketing Co-ordinator
Are you insatiably curious with a desire for challenges and opportunities? Can you work tirelessly, independently and remotely? If so, we call this Cat Herding...
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bing Ads Exam
“Success is a journey, not a destination. The doing is often more important than the outcome.” – Arthur Ashe “The Journey is the reward” –...
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How To Effectively Market Yourself
After a very short lived business meeting last week I found myself on a rooftop patio exchanging pleasantries with a couple colleagues over a cold...
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Sometimes Conversions Aren’t Enough
More often than not we develop a conversion based campaign that aims to convert clicks into purchases, sign-ups, leads, registrations and/or views of a key...
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Search Marketing White Paper
A single question: Can The Yahoo! Bing Network provide a viable competitive offering with reach efficiencies within the Canadian search marketing landscape?