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Découverte de mots clés à exclure pour votre campagne PPC
Rédigé par Vito Andrisani, le 28 Mai 2013 Récemment un collègue m’a demandé comment je trouvais des mots clés à exclure pour les campagnes PPC....
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Conseils d’optimisation pour les campagnes PPC
Rédigé par Vito Andrisani, le 8 Juillet 2013 Peu importe les objectifs d’une campagne, le succès d’une campagne PPC est directement liée aux paramètres. En...
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Mobile Campaigns vs Desktop Campaigns on AdWords
In February of this year, Google announced an upgrade to AdWords called Enhanced Campaigns. The goal is to allow advertisers to target customers more efficiently...
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PPC Campaign Optimization Tips
PPC Campaign Optimization Tips Regardless of a campaign’s goals or objectives, the success of a PPC campaign is tied directly to the metrics. As search...
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IfMobile / IfNotMobile
With the introduction of Enhanced campaigns, creating mobile-only or device specific campaigns is no longer a checkbox option. While you can still create mobile specific...
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Google Enhanced Campaigns
In case you haven’t heard Google is in the process of transitioning its AdWords system from “Legacy” to “Enhanced” across all accounts. The new platform...
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Search Marketing White Paper
A single question: Can The Yahoo! Bing Network provide a viable competitive offering with reach efficiencies within the Canadian search marketing landscape?