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5 Questions for Search Marketing: Part 4: When?
Timing is everything. Being at the right place at the right time is another critical component of an efficient search engine marketing campaign. Knowing when...
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5 Questions for Search Marketing: Part 3: Who?
After looking at how asking why and what relates to search marketing, it’s time to ask the next question. Who? Knowing who your target audience...
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5 Questions for Search Marketing: Part 2: What?
In my previous blog post, I covered how asking why relates to search engine marketing. In this installment, I will cover how asking what is...
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5 Questions for Search Marketing: Part 1: Why?
One of the traits needed to be a great search engine marketer is curiosity. With an insatiable appetite for learning and so much to learn...
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Back-to-School Paid Search Campaign Strategy
Back-to-School PPC Campaign Strategies It’s back-to-school season and advertisers are aggressively competing for the attention of both parents and students alike. The paid search...
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Search Marketing White Paper
A single question: Can The Yahoo! Bing Network provide a viable competitive offering with reach efficiencies within the Canadian search marketing landscape?