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7 Ways to Improve CTR for Your PPC Campaign
Improving the click-through rate is important for any successful paid search campaign. A stronger CTR increases relevance which helps improve Quality Score and lower your...
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What Playing Hockey Has Taught Me About My Job – Position
Part 2 – Position One of the most important elements of any sport let alone hockey is your positioning. You must understand your role, where...
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What Playing Hockey Has Taught Me About My Job
Part 1 – Create a Game Plan A few weeks back I had a very interesting conversation with my boss; it wasn’t your typical work-place dialogue to...
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Search Marketing White Paper
A single question: Can The Yahoo! Bing Network provide a viable competitive offering with reach efficiencies within the Canadian search marketing landscape?