Denis Caza, Author at Search Engine Marketing Toronto Digital Agency

Planning For Success
By Denis Caza on April 29, 2015
When starting a project, planning is one of the most important steps to ensure the project is a success. A detailed plan provides a roadmap...
7 Key Elements for Local Search
By Denis Caza on March 2, 2015
Local search is one of the fastest growing areas of search engine marketing. Local searches demonstrate local intent and have a ‘where’ element in addition...
Why PPC is Better Than TV Advertising
By Denis Caza on September 17, 2014
PPC advertising has grown exponentially over the last decade but many companies have been slower to shift some of their TV media budgets to online...
7 Ways to Improve CTR for Your PPC Campaign
By Denis Caza on October 24, 2014
Improving the click-through rate is important for any successful paid search campaign. A stronger CTR increases relevance which helps improve Quality Score and lower your...
Who Should Use Google Search Partners?
By Denis Caza on June 9, 2014
By default, “Google Search Partners” is enabled when creating a new AdWords campaign. While this option can extend your reach, it can negatively impact your...
Is Your PPC Campaign Ready For The Holidays?
By Denis Caza on December 5, 2013
The holidays are just around the corner and we are entering the busiest season for retail. Black Friday is the busiest shopping day south of...
What Will Be The Next Google Animal And What Will It Eat?
By Denis Caza on November 25, 2013
Google recently released a major change to its ranking algorithm called Google Hummingbird. As with two of its previous major udpates, namely Panda and Penguin,...
Optimizing PPC Campaigns via Analytics
By Denis Caza on November 6, 2013
Paid search is a great way to drive traffic to your website. However, if these visitors are leaving your website immediately after clicking your ad,...
Optimizing for Display Network
By Denis Caza on October 24, 2013
When creating an AdWords campaign, you can select either the Search Network, Display Network or both. Since both networks are very different, you should always...
5 Questions for Search Marketing: Part 5: Where?
By Denis Caza on August 30, 2013
As they say in the real estate business, location is everything. When it comes to search marketing, location is another important factor for your success....