Part 1 – Create a Game Plan A few weeks back I had a very interesting conversation with my boss; it wasn’t your typical work-place dialogue to...
By default, “Google Search Partners” is enabled when creating a new AdWords campaign. While this option can extend your reach, it can negatively impact your...
In paid search advertising, a better Quality Score brings more of the people you want to your website. Quality Score, as quoted from Google, “is...
Often overshadowed by the larger Search channels such as Paid and Organic, Local Search can serve as one of the most beneficial online tools for any...
Are you insatiably curious with a desire for challenges and opportunities? Fluent in both English and French? Can you work tirelessly, independently and remotely? If...
Bing Canada Homepage Celebrates Canadian Athletes at Sochi Olympics Bing Canada is showing their support for Canada’s athletes. Over the course of this year’s winter...
Free Keyword Research Tool Suggestions Keyword research is the heart and soul of a successful SEO or PPC campaign. As such, there are a number...
Google Analytics comes equipped with a wide variety of standard reports that provide insights to many aspects of our online marketing initiatives. However, there are...
Search Engine Marketing Tool – www.bing-vs-google.com Ever want a side-by-side comparison of search results for bing and Google? Well, you’re in luck because there is...
The holidays are just around the corner and we are entering the busiest season for retail. Black Friday is the busiest shopping day south of...