Blog
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Google’s Yellow Ad Icon in Paid Search
After recently launching on mobile devices, Google has rolled out the yellow ad icon to desktop search. What originated as a test on mobile devices...
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What Will Be The Next Google Animal And What Will It Eat?
Google recently released a major change to its ranking algorithm called Google Hummingbird. As with two of its previous major udpates, namely Panda and Penguin,...
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Coordinatrice / Coordonnateur Bilingue (Français) de l’Agence de Marketing de Recherche
Êtes-vous d’une curiosité insatiable avec un désir de defies et d’opportunités? Maîtrisant parfaitement l’anglais et le français (à l’écrit et à l’oral)? Êtes-vous capable de...
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Date Filter Tool in Google Search
Google Search Date Filter Tool The majority of Google users are unaware of the extensive search tools that are available to them. The average searcher...
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Optimizing PPC Campaigns via Analytics
Paid search is a great way to drive traffic to your website. However, if these visitors are leaving your website immediately after clicking your ad,...
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Google Analytics – Conversions Standard Reporting
The new look of Google Analytics has existing online marketers scratching their heads, Google has modified the Analytics dashboard rearranging the standard reports and the...
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Bing Places pour les entreprises arrive au Canada
Rédigé par Vito Andrisani Bing Places pour les entreprises a finalement franchi la frontière se dirigeant vers le nord. Il a fallu un certain temps,...
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Optimizing for Display Network
When creating an AdWords campaign, you can select either the Search Network, Display Network or both. Since both networks are very different, you should always...
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Google Analytics – Behaviour Standard Reporting
With the new roll out of the Google Analytics platform, like with anything, will take some time warming up too. Google has redeveloped the Analytics...
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Les conversions ne sont parfois pas suffisantes
Plus souvent, nous élaborons une campagne basée sur des conversions visant à convertir des clics en achats, inscriptions, ventes, enregistrements et/ou affichages d’une page clé....
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Search Marketing White Paper
A single question: Can The Yahoo! Bing Network provide a viable competitive offering with reach efficiencies within the Canadian search marketing landscape?