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  5 Questions for Search Marketing: Part 3: Who?

  After looking at how asking why and what relates to search marketing, it’s time to ask the next question. Who? Knowing who your target audience...

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  5 Questions for Search Marketing: Part 2: What?

  In my previous blog post, I covered how asking why relates to search engine marketing. In this installment, I will cover how asking what is...

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  2

  5 Questions for Search Marketing: Part 1: Why?

  One of the traits needed to be a great search engine marketer is curiosity. With an insatiable appetite for learning and so much to learn...

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  Back-to-School Paid Search Campaign Strategy

  Back-to-School PPC Campaign Strategies   It’s back-to-school season and advertisers are aggressively competing for the attention of both parents and students alike. The paid search...

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  Découverte de mots clés à exclure pour votre campagne PPC

  Rédigé par Vito Andrisani, le 28 Mai 2013 Récemment un collègue m’a demandé comment je trouvais des mots clés à exclure pour les campagnes PPC....

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  Conseils d’optimisation pour les campagnes PPC

  Rédigé par Vito Andrisani, le 8 Juillet 2013 Peu importe les objectifs d’une campagne, le succès d’une campagne PPC est directement liée aux paramètres. En...

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  Mobile Campaigns vs Desktop Campaigns on AdWords

  In February of this year, Google announced an upgrade to AdWords called Enhanced Campaigns. The goal is to allow advertisers to target customers more efficiently...

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  PPC Campaign Optimization Tips

  PPC Campaign Optimization Tips Regardless of a campaign’s goals or objectives, the success of a PPC campaign is tied directly to the metrics.  As search...

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  IfMobile / IfNotMobile

  With the introduction of Enhanced campaigns, creating mobile-only or device specific campaigns is no longer a checkbox option. While you can still create mobile specific...

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  Google Enhanced Campaigns

  In case you haven’t heard Google is in the process of transitioning its AdWords system from “Legacy” to “Enhanced” across all accounts. The new platform...

• ABOUT SEARCH TACTIX

  Online Advertising - Paid Search Advertising & Marketing
  
  On strategy, on point and on time. No matter who the prospect or what the metric, Search Tactix Inc. delivers traffic, leads and conversions through strategic initiatives specifically targeted to meet client needs with every paid search advertising campaign.
• With over 30 years collective marketing and advertising experience, and 12 devoted specifically to online marketing, Search Tactix Inc. provides value through insight and through experience, providing corporations the means and the peace of mind in accessing the valuable online demographic through all points of contact. With clients focused on local market, national market and international markets, Search Tactix Inc. delivers proven results against measurable paid search advertising objectives.
• Search Tactix Inc. offers a broad range of client and service capabilities including but not limited to Paid Search Advertising, Search Engine Optimization, Buzz Marketing Strategies & Initiatives, Copywriting and Analytics with services available in both English and French. Online advertising agency Search Tactix Inc. is located in Toronto and we invite clients and prospects alike to cross borders and datelines with us.

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