Search Engine Marketing Toronto Digital Agency

Blog

  • Paid Search Campaign Management

    Paid Search Campaign Management

    The primary key to effective and efficient paid search campaign management is being clear as to the campaign’s objectives. Knowing what you’re working toward and...

  • Paid Search Campaign Optimization Tips

    Paid Search Campaign Optimization Tips

      Paid Search Campaign Optimization Tips   Finding the time to optimize your paid search campaign can often be difficult when managing a number of...

  • The Accountability of Search

    Shortly after I started working for Search Tactix, I asked our boss, Shane, what it was that so appealed to him about search marketing. His...

  • Efficiency is Key

    Over brunch recently, a friend and I got into a disagreement over the pronunciation of the word ‘contemplative’. Unable to wait out the entire meal...

  • Negative Keywords Discovery For Your PPC Campaign

    Recently a colleague asked me how I find negative keywords for PPC campaigns.  He was working on a new build for a campaign that has...

  • Now Hiring – French Bilingual Search Marketing Co-ordinator

    Are you insatiably curious with a desire for challenges and opportunities? Can you work tirelessly, independently and remotely? If so, we call this Cat Herding...

  • bing Ads Exam

    “Success is a journey, not a destination.  The doing is often more important than the outcome.” – Arthur Ashe “The Journey is the reward” –...

  • How To Effectively Market Yourself

    After a very short lived business meeting last week I found myself on a rooftop patio exchanging pleasantries with a couple colleagues over a cold...

  • Sometimes Conversions Aren’t Enough

    More often than not we develop a conversion based campaign that aims to convert clicks into purchases, sign-ups, leads, registrations and/or views of a key...