Keyword research is the heart and soul of a successful SEO or PPC campaign. As such, there are a number of tools available to help make sense of the keywords you should be targeting.
There are plenty of great free keyword tools available to us and in a lot of cases, you can gain the same insights from the free tools than from the paid alternatives.
I’ve provided a list of my favourite free keyword research tools.
I’ll be honest, I’m not a huge fan of Google’s Keyword Planner. I found the Google Keyword Tool easier to navigate. That being said, Google’s Keyword Planner still provides the data and valuable insights. The Keyword Planner can be found under the ‘Tools’ drop down button in AdWords. Learn more about the difference between the two.
Another great free keyword tool. Easy to use and can segment by language and country. Here’s a great article on how to use the YouTube Keyword Tool.
The portion that I pay close attention to for keyword suggestions is the ‘Related Searches’ section. Here Google provides the top queries and rising queries related to the topic.
A great tool for expanding keywords using Excel. There are many benefits of the Bing Ads Intelligence tool, but perhaps I’ll save that for another blog. If you haven’t downloaded it, it’s a must.
I often find that people ignore the search engines as research tools. Type in a search query and see what other common or related searches the search engines suggest. This can lead to more granular keyword options. In addition, you can read title tags and meta descriptions to see what competitors are using as keywords..
Again, type in a generic search term and the search engines will provide suggestions for your query.