Search Engine Marketing Toronto Digital Agency

Shane Wagg Bio

Shane Wagg  – Founder & CEO


Marketing informed by search.

Having created his first search optimization strategy in 1996, Shane is a “search marketing pioneer”, both search and analytics certified, an award-winning digital copywriter and a marketing veteran with over 25 years experience; 17 search marketing specific.  He is also the CEO and founder of Search Tactix Inc., one of Canada’s foremost independent search marketing agencies; and Canada’s most accredited Bing Ads certified agency.

Since that time and having executed over 1,500 search marketing campaigns from paid search, through organic to display, mobile and analytics, Wagg and his team have created success in English, French and Spanish in locations including the United States, Canada, England, Australia and Italy.  Along the way, he has provided search marketing strategy services to some of the country’s largest advertising agencies, foremost media agencies and Fortune 100 clients.

In addition to industry conference speaking roles throughout North America since 2002, including Toronto’s inaugural Search Engine Strategies conference, the AMA (Canada), corporate and collegiate digital days, he is also an accomplished search certification trainer.

Described as idiosyncratic by some, his passion for search, research and presearch are unparalleled.

Search Tactix Inc., the agency he founded in 2008, provides strategic marketing services informed by search with accountability to reach, relevance, response and results.