Content Marketing

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What Is Digital Content Marketing?

Content is king.  Always has been.  From a search perspective, search engines have always defaulted to text and relevance – which helps explains why Wikipedia so often shows up as a first result of an information based search.  Content marketing at its best provides contextual relevance.  Who better than a Fortune 100 CPG brand or a food channel to create a recipe site? Who better than a tractor company to create a farming blog?  Content marketing is a carefully and strategically crafted dialogue shaped to engage consumers and prospects alike, capitalizing on category authoirty while avoiding the inclination to bombard with inane brandspeak and rhetoric.

Search Tactix Content Marketing Services

Content first and foremost should always be created with the consumer in mind and more specifically, their needs.  Content marketing seeks to anticipate, to ask the next logical question that will aid in discovery.  What you can expect from your Search Tactix team is investment in your brand or product resulting in subject matter expertise that moves your content marketing brand dialogue forward based on best practices and defined campaign metrics and measurable outcomes.

How We Do What We Do For Content Marketing

Whether for content marketing, web design, paid search, mobile campaigns, local marketing initiatives, SEO, display through search, social media, or beyond, our process always starts with same three assets:  your web presence, your audience and your business goals.

Presearch

Clear delineation of your assets, your audience and your business goals allows us to conduct thorough presearch to better understand your target audience’s process of digital usage, discovery, habituation and points of content engagement. We study the market, seasonal trends and competitors to develop an overall content marketing strategy that will deliver an optimal experience resulting in clear points of engagement in determining the value points of each digital channel from email to paid search, organic search, mobile, display and social signals.

Content Marketing Development

Search engines index web pages, not web sites, just as we read pages one by one, not a book.  Whether singularly targeted web pages, or themed initiatives, our content marketing development process seeks to fully exploit content opportunities to develop a clear voice of authority and myriad engagement points.

Content Marketing Through Analytics

The measure of content marketing success through analytics is immediate with KPI development specific to pages visited, time spent and bounce rates.  If consumers land and immediately leave, clearly, the content is not compelling.  Succeed once and you have engagement.  Succeed with the same user again and again, you have fostered loyalty and created your voice of authority in the process.

What You Can Expect

From your content marketing strategy you can expect:

• Deeper consumer insight through analytics
• Increased engagement accountable to analytics
• Increased traffic and visitors strategy
• Increased calls, leads or sales aligned to defined KPIs
• Digital efficiencies that dovetail with all search initiatives

From your Search Tactix team you can expect:

• A commitment to your success
• A defined scope of work
• Accountability to KPIs
• Search subject matter expertise extending through content marketing to include paid search, SEO, content, mobile, display strategy and analytics

For your free content marketing strategy quote or an informative search dialogue, we welcome your call @1-877-408-3373 or fill out our quick quote form and someone will contact you within two (2) business days.