Search Engine Marketing Toronto Digital Agency

Conversion Optimization

What Is Conversion Optimization?

Conversion optimization is the sound of a cash register drawer opening and closing.  Again and again and again.  Part art, part science, part instinct and all nuance, conversion optimization is the process and practice of building sites, strategies and campaigns with defined goals in mind and then working to surpass those KPIs with informed decisions that move the business forward.  More clicks.  More calls.  More downloads.  More sales.  Managed expectations.

Search Tactix Conversion Optimization Services

Our conversion optimization services seek to capitalize on and fully exploit existing assets for optimal performance be they paid search, search engine optimization, mobile, display or local search initiatives.  And we’re very, very good at it, as we should be having implement our first successful search optimization campaign in 1996.  What you can expect from your Search Tactix team is a strategic deep dive with focus on re-engineering, redevelopment, management and optimization based on best practices, defined metrics and KPIs, and measurable outcomes.

How We Do What We Do For Conversion Optimization

Whether for paid search, mobile campaigns, local marketing initiatives,  SEO, display through search, social media, or beyond, our process always starts with same three assets:  your site, your audience and your business goals.


Clear delineation of your site, your audience and your business goals allows us to conduct thorough presearch to better understand your target audience’s process of digital usage, discovery and habituation. We study the market, seasonal trends and competitors to develop an overall marketing strategy that will deliver an optimal experience resulting in clear points of engagement in determining the value points of each digital channel from email to paid search, organic search, mobile, display and social signals.

Conversion Optimization Strategy Development

The journey of a thousand sales begins with a single click.  Or call.  From a foundation of keywords, content landing pages, actions or app downloads, each conversion optimization campaign is unique based on clearly defined goals and tailored ad copy specific to device, location and of course user intent within budget parameters and conversion (action) goals.

Conversion Optimization Reporting Through Analytics

While search, display and social marketing gets users to a site, analytics helps define how users process through a web site.  User engagement is measured from all digital marketing initiatives through engagement metrics including specific goals and conversions with both (PPC and analytics) reported via a customized user-friendly dashboard.

Ongoing Conversion Optimization

With myriad keyword, ad and cost-per-click combinations and permutations, paid search campaign optimization focuses on optimizing to capitalize on efficiencies throughout the life of the campaign which may include seasonality, promotions, budget parameters and more.

What You Can Expect

From your conversion optimization strategy you can expect:

  • Quantified traffic through defined budget parameters
  • Increased traffic and visitors
  • Increased calls, leads or sales aligned to defined KPIs
  • Increased engagement accountable to analytics
  • Digital efficiencies that dovetail with all search initiatives


From your Search Tactix team you can expect:

  • A commitment to your success
  • A defined scope of work
  • Accountability to KPIs
  • Simplified, reporting with an established cadence
  • Search subject matter expertise extending through paid search, SEO, content, mobile,      display strategy and analytics

For your free conversion optimization strategy quote or an informative search dialogue, we welcome your call @ 1-877-408-3373 or fill out our quick quote form and someone will contact you within two (2) business days.