Search Engine Marketing Toronto Digital Agency

Display Advertising

What Is Display Advertising Through Search?

Display banner ads are like weeds in a contextual forest; rarely noticed until they become annoying.  Display advertising through search seeks to contain the media message to make a favourable impression to varying degrees of success.  While purchased on a cost-per-thousand (CPM) basis, display advertising is ultimately deemed successful against the same metrics as paid search or search engine optimization campaigns, yielding clicks, visits, engagement and ROI.


Search Tactix Display Advertising Campaign Services

Our display through paid search PPC campaign implementation and management capabilities seek to capitalize and exploit that which is already working.  Buy aligning paid search keywords (and content pillars) display advertising campaign typically yield stronger results than typical “run of network”, “run of site” or RTB (real-time bidding) display campaigns.  What you can expect from your Search Tactix team is campaign creation, implementation, management and optimization based on search best practices and defined campaign metrics and KPIs.

How We Do What We Do For Display Search Campaigns

Whether for display through search, PPC, local marketing, SEO, social media, mobile marketing or beyond, our process always starts with same three assets:  your site, your audience and your business goals.


Typical display campaign creative is focused on only a handful of messages.  By aligning display to paid search campaign best practices, relevance not brand messaging moves to the fore allowing the message to resonate through the clutter.


Display Campaign Retargeting Development & Management

Borrowing from the success of paid search driving visitors to a web site, remarketing and retargeting campaigns at their simplest serve to remind visitors with targeted messaging based on their site visit seeking to engage an elicit a return visits.  The more targeted the message, the more likely a positive result.

Display Campaign Reporting Through Analytics

As with paid search and SEO, user engagement from display and retargeting campaigns is ultimately measured through engagement metrics including specific goals and conversions with all elements (display, PPC and analytics) reported in concert and in context via a user-friendly dashboard.


Display Campaign Optimization

With myriad keyword, ad and cost-per-click combinations and permutations, display through search campaign optimization focuses on optimizing to capitalize on efficiencies throughout the life of the campaign which may include seasonality, promotions, budget parameters and more.


What You Can Expect

From your display through search retargeting strategy you can expect:

  • Increased qualified impressions
  • Increased traffic and visitors
  • Increased leads or sales (if that is a defined KPI)
  • Increased engagement accountable to analytics
  • Budget efficiencies that dovetail with PPC campaign KPIs


From your Search Tactix team you can expect:

  • A commitment to your success
  • A defined scope of work
  • Accountability to KPIs
  • Simplified, reporting with an established cadence
  • Search subject matter expertise extending beyond display through search to PPC, SEO,      content, strategy and analytics


For your free display through search retargeting campaign management quote or an informative search dialogue, we welcome your call @ 1-877-408-3373 or fill out our quick quote form and someone will contact you within two (2) business days.