Search Engine Marketing Toronto Digital Agency

Paid Search

What Is Paid Search or PPC?

Immediately accessible with relative ease of implementation, paid search or PPC, the pay-per-click component of search engine marketing, is defined by buying searches or keyword on a search engine based on relevance and on competition.  While accessible, paid search campaign management with hundreds if not thousands or millions of keywords can become arduous and expensive as more often than not, opportunity typically far exceeds budget.

Search Tactix PPC Management Services

Our paid search PPC campaign implementation and management capabilities come with over ten years experience across multiple languages, countries and industries including finance, consumer goods, education, ecommerce, travel and tourism and beyond.  Search is at our core and PPC is in our DNA.  What you can expect from your Search Tactix team is campaign creation, implementation, management and optimization based on search best practices and defined campaign metrics and KPIs.

How We Do What We Do For Paid Search

Whether for paid search, local marketing, SEO, display through search, social media, mobile marketing or beyond, our process always starts with same three assets:  your site, your audience and your business goals.


Clear delineation of your site, your audience and your business goals allows us to conduct thorough presearch to better understand your target audience’s process of search discovery. We study the market, seasonal trends, competitors to develop a paid search keyword strategy that will deliver an optimal search experience resulting in clear points of engagement.


PPC Campaign Development & Management

From a foundation of keywords and content landing pages, each paid search campaign is unique based on clearly defined goals and tailored ad copy specific to device, location and of course user intent within budget parameters and conversion (action) goals.

Paid Search Campaign Reporting Through Analytics

While search gets users to a site, analytics helps define how users process through a web site.  User engagement is measured from paid search through engagement metrics including specific goals and conversions with both (PPC and analytics) reported via a user-friendly dashboard.


PPC Campaign Optimization

With myriad keyword, ad and cost-per-click combinations and permutations, paid search campaign optimization focuses on optimizing to capitalize on efficiencies throughout the life of the campaign which may include seasonality, promotions, budget parameters and more.


What You Can Expect

From your paid search management strategy you can expect:

  • Quantified traffic through defined budget parameters
  • Increased traffic and visitors
  • Increased leads or sales (if that is a defined KPI)
  • Increased engagement accountable to analytics
  • Search efficiencies that dovetail with SEO initiatives


From your Search Tactix team you can expect:

  • A commitment to your success
  • A defined scope of work
  • Accountability to KPIs
  • Simplified, reporting with an established cadence
  • Search subject matter expertise extending beyond paid search to SEO, content,      strategy and analytics


For your free paid search campaign management quote or an informative search dialogue, we welcome your call @ 1-877-408-3373 or fill out our quick quote form and someone will contact you within two (2) business days.