Late into the game but quickly closing the gap – the introduction of analytics into sport is not that new of an idea. Often an oversight for marketers and...
Recently I’ve noticed that, upon creating a new AdWords account, Google will default to AdWords Express. Curious as to why this was occurring I reached out to Google, however,...
Earlier this year Google announced ‘Call Only Campaigns’. Almost as quick as Google eliminated mobile-only campaigns, they have introduced a new feature that allows marketers to focus solely on...
When starting a project, planning is one of the most important steps to ensure the project is a success. A detailed plan provides a roadmap of where you want...
What Are Web Analytics? Peter Drucker said it best: What gets measured gets managed. What gets managed gets measured. And Avinash Kausik has made a career of applying it...
What Is Paid Search or PPC? Immediately accessible with relative ease of implementation, paid search or PPC, the pay-per-click component of search engine marketing, is defined by buying searches...
What Is Search Engine Optimization or SEO? Search engine optimization isn’t so much a thing as a process of presenting web site content, code and architecture in a format...
What Is Digital Content Marketing? Content is king. Always has been. From a search perspective, search engines have always defaulted to text and relevance – which helps explains why...
What Is Display Advertising Through Search? Display banner ads are like weeds in a contextual forest; rarely noticed until they become annoying. Display advertising through search seeks to contain...
What Is Conversion Optimization? Conversion optimization is the sound of a cash register drawer opening and closing. Again and again and again. Part art, part science, part instinct and...
Search Tactix White Paper Highlights Canadian Search Marketing Analysis of Yahoo! Bing Network and Google Around Seasonal Recipes
TORONTO, June 12, 2013 — Independent Toronto search marketing agency, Search Tactix Inc. today released a new white paper highlighting an “apples to apples” comparative analysis between Google and The Yahoo! Bing Network relative to paid search and engagement metrics around seasonal recipes.
Food For Thought: A Canadian Search Marketing Comparative Analysis explores the question: Can The Yahoo! Bing Network provide a viable competitive offering with reach efficiencies within the Canadian search marketing landscape? Full release here.
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